Complex x EARTHGANG

Ahead of ComplexCon 2025 in Las Vegas, Toyota joined forces with Grammy-nominated hip-hop duo EARTHGANG to debut a culture-driven collaboration that celebrates creativity, ambition, and movement.

The partnership came to life through a vintage pop up experience at ComplexCon curated by EARTHGANG, a limited-edition workwear capsule, available exclusively on-site, and a documentary-style short film chronicling EARTHGANG’s curation journey from the vintage shops to the show floor. The narrative connects Toyota’s spirit of mobility with the duo’s ethos of self-made artistry — redefining the brand as a champion of creative hustle and cultural legacy.

On the ground in Las Vegas, the immersive pop-up experience featuring the capsule collection alongside vintage customization station, curated vintage vehicle display & surprise appearance.