House of Mienne

“The House of Mienne debuted its provocative new brand at The Box, one of New York City’s most infamous nightlife venues. Kicking off at 9 p.m. and carrying on into the early hours, the launch party was a sensory plunge into Mienne’s world of “everyday eroticism.

Bathed in Mienne’s signature crimson glow, the interior pulsed with red light and sensual energy. At the bar, stacks of martini glasses filled with cherries created a cheeky visual tease, while an open bar flowed with cocktails, especially a dirty martini that felt perfectly on-brand. Guests floated between indulgent touchpoints: tarot readings, trays of truffle, steak, and caviar hors d’oeuvres, and hand massages using the brand’s woody-scented Hand Crème.

As the night unfolded, Mienne muses and dancers danced, entertained, and twisted overhead in red silks. Aerialists dangled above the crowd, blending eroticism with performance art. These acts blended in as extensions of the brand’s ethos, blurring the lines between pleasure, performance, and provocation

- The Knockturnal, May 2025

  • Production Assistance

    Scenic + Activation Management

    Production by FOCUS GRP Global.

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