KIA x SoundCloud: Labor of Love

In 2022, I led the development of 5 part video series Labor of Love at SoundCloud in partnership with KIA and SXM ahead of the launch of the 2022 KIA EV6.

Tapping into the post-pandemic trends, and the notion that every artist has something that keeps them going outside the hustle of the music industry, Labor of Love amplifies the hobbies that excite and inspire Rosemarie, Win and Woo, Riela, Heather Sommer and Bathe when they are not in the studio.

The campaign received over 42M impressions and 10M reach for sponsored listening on streaming services.