Lucid Motors x Josh Hart
Driving awareness of Lucid Motor’s 2026 partnership with NBA star Josh Hart, Complex created a custom episode of ‘XRAYED’ unpacking Hart’s travel must-haves from Dior sunglasses to his Lucid playlist, in addition to on-the-ground Complex News coverage of the ambassador launch event with Josh Hart and Jalen Brunson at Lucid’s NYC Showroom in the Meatpacking District, alongside a suite on editorial coverage and media.
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Partnership Strategy & Activation Strategy