SoundCloud NextWav
SoundCloud Next Wav is an event series and content platform that brings artists and fans together for educational programming and performances to offer resources for creativity and connectivity. Split into day and night sessions, Next Wav programming included performances for top charting artists, educational panels from music experts, recording booths, and locally inspired activations.
In 2022, I led programming development as well as the Go-To-Market Strategy for SoundCloud Next Wav that led to the procurement of presenting sponsors for both Next Wav Brooklyn and Next Wav Miami (Art Basel).
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Madeline developed the Go-To-Market strategy for the SoundCloud 2022 Next Wav program. Madeline oversaw all aspects of the partnership development with presenting sponsors including creative brand integration, client relations, budget and project management.
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Billboard
Complex
