Lexus x The FADER: 25/8
In 2021, I led the development of 3 part video series, 25/8 at The FADER in partnership with Lexus ahead of the launch of the 2022 Lexus IS.
In this intimate series shot in the pandemic, 25/8 aims to spotlight award winning artists as they share a round-the-clock commitment to continue to drive forward in the face of the constantly-evolving challenges levied by the global pandemic.
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Madeline oversaw all aspects of the partnership development with Lexus including video series thematic, including creative integration, client relations, budget and project management and execution of all three video assets.
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